Traceability by FoodsMas

End-to-end transparency for exotic agri-foods

Every fruit, pulp or snack sold through FoodsMas can tell its story: who produced it, how it was grown, where it was packed and under which conditions it traveled to international markets. Our Traceability module digitalizes that story and turns it into value for producers, exporters, importers and retailers.

Why traceability matters in exotic food trade

Traceability is no longer optional. Buyers, retailers and consumers demand visibility from farm to shelf — especially for high-value exotic products.

Trust & transparency
Each step of the chain is recorded, creating a shared source of truth between growers, exporters, traders, importers and retailers.
Compliance & certifications
Structured records support audits, quality and food safety certifications, and regulatory requirements in Europe, North America and the Middle East.
Brand & marketing value
Traceable products stand out on shelf and in B2B negotiations, enabling origin stories, sustainability claims and consumer engagement campaigns.

How Traceability by FoodsMas works

From farm to pallet, each lot travels with a digital record that can be inspected by buyers and, when relevant, shared with consumers through a QR code.

Step 1

Digital data capture

For each campaign and lot we capture data from field, packing and export: farms, producers, certifications, field activities, grading, packing, quality checks, documents and photos.

Step 2

Digital Product Passport & QR

Each lot, pallet or case can be linked to a unique FoodsMas Digital Product Passport, accessible through a QR code printed on labels or packaging and connected to the batch in our system.

Step 3

Share story with buyers & consumers

B2B buyers can access full lot information via secure views, while consumers can scan the same QR to see a simplified story with origin, nutrition, recipes and sustainability highlights.

FoodsMas Digital Product Passport

The FoodsMas Product Passport bundles all relevant information about a lot into one digital space that can be adapted to each stakeholder.

Benefits for every actor in the chain

Producers & exporters

  • Clear proof of origin, practices and quality for each lot.
  • Competitive differentiation when approaching new buyers and markets.
  • Organized data and documents in one digital space connected to FoodsMas orders.

Importers & distributors

  • Visibility from farm to airport or port of destination.
  • Lower risk of disputes or claims thanks to verifiable data and photos.
  • Stories and sustainability content to share with their own clients and channels.

Retailers & brands

  • Use the QR and Product Passport behind private labels or own brands.
  • Dynamic content for in-store activations, e-commerce and social media.
  • Higher loyalty from consumers who value transparency and impact.

Consumers

  • Scan a QR in seconds to access origin, story and health benefits.
  • Leave feedback and participate in promotions connected to specific lots.

Digital modules powering FoodsMas traceability

We are building an integrated ecosystem that combines operations, data, marketing and future finance around each shipment.

Use cases for Traceability by FoodsMas

Seasonal fresh fruit campaigns

Each pallet of baby mango, sugar mango or other seasonal exotics can travel with a Product Passport, allowing importers and retailers to promote traceable campaigns in their markets.

Industrial pulps & ingredients

Lots of pasteurized or IQF pulp used by juice, ice cream or RTD manufacturers can be traced back to farms and campaigns, helping R&D and QA teams manage risk and origin claims.

Private label & branded lines

Retail chains and brands can build “traceable exotic” ranges where their own labels are powered by FoodsMas traceability and QR experiences, without changing their current packaging suppliers.

How to start with Traceability by FoodsMas

1. Diagnostic

We review your current chain — field, packing and export — and map what data is already available and what needs to be captured.

2. Design the flow

We define what is recorded, when and with which tools (forms, QR, photos, integrations), and how it will be presented to buyers and consumers.

3. Pilot implementation

We start with one or two flagship products or customers, test the process across a season and adjust based on operational feedback.

4. Scale up

Once the model is validated, we extend it to more producers, buyers, destinations and categories within the FoodsMas marketplace.

Ready to make your products traceable with FoodsMas?

If you are a producer, exporter, importer or retailer and want your fruits, pulps or snacks to travel the world with visible traceability, let’s design a Traceability by FoodsMas program tailored to your chain.

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